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Apple may allow outside ads in Visual Intelligence search

Apple is testing code that would let outside search providers, like Google, place sponsored results in Visual Intelligence, the iPhone’s image-recognition shopping feature. The change, first spotted in iOS 27 code by MacRumors, would mean Google and others could show product ads alongside what you see through your camera, not just Apple’s own ads. It’s unclear if Apple would take a cut.

Why it mattersApple has pushed back against invasive ads, so partnering on sponsored camera results changes its stance. Outside ads in AI-powered features could reshape your shopping experience.

Sources covering this

MacRumorsApple Considering Ads Inside Visual Intelligence, Code Suggests12:55 PMAppleInsiderHeadline onlyApple is laying groundwork for ads in Visual Intelligence1:56 PM

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