Bajaj Finance acquires 5% of AI video firm TrueFan AI
Bajaj Finance just bought a 5% stake in TrueFan AI, a Delhi-area startup that uses artificial intelligence to generate millions of custom videos for things like personalized marketing and dealer training. They didn't say how much they paid. Bajaj Finance has already relied heavily on TrueFan AI’s tech, and says this deepens their push to automate more work with AI.
- Bajaj Finance bought 5% of TrueFan AI, price undisclosed
- TrueFan AI creates personalized videos with AI avatars, sometimes using celebrities
- Bajaj Finance was already a major client before investing
- TrueFan AI says it serves 100+ enterprise clients
- The startup plans more real-time AI agents for businesses
Sources covering this
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