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OpenAI says Apple's ChatGPT integration underperformed

OpenAI told a court that its partnership to bring ChatGPT to Apple devices delivered much lower user engagement than expected. Court filings reveal OpenAI executives were disappointed with the uptake following the 2024 launch, and by 2025, the company reduced expectations for weekly active users. The integration, which was off by default and required opt-in, continued to fall short of forecasts through early 2026.

Why it mattersThe underperformance raises questions about the effectiveness and user demand for generative AI in mainstream products. It may affect the future of similar partnerships and integration strategies.

Sources covering this

9to5MacOpenAI says Apple Intelligence users showed little interest in ChatGPT integration11:58 PMMacRumorsChatGPT in Siri 'Persistently Underperforming,' Says OpenAI12:15 AM

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