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Salesforce CEO urges tech industry to act responsibly on AI

Salesforce CEO Marc Benioff called on artificial intelligence companies to act ethically and avoid repeating mistakes made in the social media era. Speaking at the Dreamforce conference, Benioff said companies developing AI must take responsibility for their products. He warned that failing to address risks before people are harmed could lead to lawsuits and called for firms to prioritize ethical considerations in the rollout of powerful AI systems.

Why it mattersAI safety concerns are growing as advanced models are widely adopted. Prominent leaders like Benioff urging responsibility may influence industry standards and regulatory approaches.

Sources covering this

CNBCSalesforce CEO Marc Benioff joins growing chorus of tech leaders warning about AI risks10:31 PMFortuneSalesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued9:48 PM

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