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Salesforce finalizes deal to buy Fin customer agent firm

Salesforce says it’s finished buying Fin, a customer service automation company with 30,000 business clients worldwide. The deal gives Salesforce Fin’s AI-powered platform, which resolves customer requests over live chat, email, text, voice, and Slack, plus the team that built it. Salesforce plans to integrate Fin into Agentforce, its customer support product. Officially, Fin will keep serving clients under the Salesforce umbrella.

Why it mattersSalesforce is strengthening its automated customer support tools at a time when companies want faster, AI-driven service options. For existing Fin customers, there’s now a new owner—but the same team.

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SalesforcePrimarySalesforce Completes Acquisition of Fin1:00 PM

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