Apple considers new App Store revenue strategies
Apple’s leadership is looking for new ways to boost profits from the App Store, according to Bloomberg’s Mark Gurman. CEO John Ternus and services head Eddy Cue are driving the initiative. The effort is linked to Phil Schiller’s recent exit from overseeing the App Store, reportedly because he disagreed with squeezing more money from developers and worried it would anger regulators. Concrete changes aren’t decided yet. Apple makes around $30 billion from the App Store now.
- John Ternus and Eddy Cue lead the project
- Phil Schiller stepped back over disagreement
- No details yet on possible fee or policy changes
- App Store brings in about $30 billion yearly
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