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Apple opens concert venue with Elton John show

Apple confirmed its new Apple Music Hall in London will open next week, starting with an Elton John concert on September 28. The 600-seat venue, located in Battersea Power Station, will host eight initial performances, all streamed live for Apple Music subscribers. Tickets for the first three shows go on sale Monday, September 28 at 9 a.m. local time. Recordings will be available in high-quality audio and video.

Why it mattersApple is expanding deeper into live music experiences, moving from digital music sales and streaming to running its own performance venue. Livestreamed, exclusive performances may help it compete for subscribers.

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AppleInsiderHeadline onlyElton John announced as first Apple Music Hall gig3:36 PM →9to5MacApple Music Hall confirms first eight shows, starting with Elton John8:08 PM →

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