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Apple's new CEO defends slow Vision Pro adoption

Apple’s new CEO, John Ternus, publicly defended the slow sales of the Vision Pro headset during a recent interview on French TV. Ternus compared the headset’s current state to the earliest days of personal computers: expensive, niche, and mostly for enthusiasts. He said some surgeons and film producers are already finding real uses for it. For Ternus, Vision Pro is just at the start of a long journey.

Why it mattersApple’s public bets don’t usually struggle out of the gate. Ternus openly backing a product that’s lagging shows Apple plans to stick with the Vision Pro line.

Sources covering this

9to5MacJohn Ternus just gave the best defense yet for Vision Pro3:41 PMAppleInsiderHeadline onlyApple Vision Pro has a bright future says Apple CEO Ternus, but it's a long journey5:14 PM

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