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Apple sued in UK over app tracking policy

Apple is being sued in the UK for $2.7 billion over its App Tracking Transparency rules. The lawsuit alleges Apple unfairly restricted third-party app developers' ability to track users compared to its own apps, giving its advertising business an advantage. The claim has been filed at London's Competition Appeal Tribunal and is led by Ann Pope, a former UK competition official. Apple has not commented on this case.

Why it mattersThe lawsuit challenges how Apple applies privacy features and whether it distorts competition in digital advertising. A large financial penalty and changes to Apple's policies could result if the claim succeeds.

Sources covering this

Economic Times TechApple facing $2.7 billion UK lawsuit over 'unfair' app tracking rules9:33 AM9to5MacApple faces yet another lawsuit over App Tracking Transparency, with a twist [U]1:20 PMAppleInsiderHeadline onlyApple sued over App Tracking Transparency in $2.7 billion class action3:17 PM

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