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Ex-Apple retail chief releases book on Apple Store strategy

Ron Johnson, who led Apple's retail operations, has published a book titled 'Shop Different' about his role in developing the Apple Store alongside Steve Jobs. The book offers an insider perspective on Apple's approach to retail and discusses how the company built its widely regarded stores. It is now available to order online and through local bookstores.

Why it mattersThe book provides first-hand insights into the retail strategies behind Apple's growth and may influence how other companies approach customer experience and service.

Sources covering this

9to5MacFormer Apple retail chief’s new ‘Shop Different’ book now available12:23 PMAppleInsiderHeadline onlyRon Johnson's 'Shop Different' review: Tantalizing glimpse at Apple Store origins1:10 PM

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