Google adds new AI tools for online holiday shopping
Google has rolled out new shopping-related AI features to help retailers ahead of the holiday season. U.S. businesses can now use AI-based performance insights in Google's Merchant Center to see how their brands show up in conversational search results. A new U.S. beta will let retailers embed AI-powered chat directly in YouTube ads, letting shoppers ask questions and get help without leaving the video. Google is also expanding its universal checkout protocol.
- AI performance insights now live in 5 countries
- YouTube ads get embedded product Q&A via chatbot
- Universal Commerce Protocol adds cart transfer, new analytics
- UCP improvements rolling out in U.S. now, elsewhere in 2027
Sources covering this
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