Google launches AI Max for Shopping in open beta
At its Rethink Retail event, Google announced that its AI Max for Shopping ad product is now available in open beta. Merchants can use features like automatic text tweaks and Final URL expansion to help ads match changing shopper searches. Google staff highlighted a mix of tactics to boost sales this holiday season, from targeting likely buyers to reaching new customers.
- AI Max for Shopping enters open beta
- Ads now update to match evolving searches
- Tools balance targeting buyers with getting new ones
- Google shared new retail ad strategies at its event
Sources covering this
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