Google updates ad measurement tools with new AI features
Google just rolled out a set of upgrades to its ad measurement suite, aimed at making business growth more data-driven. Key changes include built-in connections between Data Manager, Google Analytics, and Display & Video 360. Google says advertisers using these new tools have seen average conversion bumps: 26% in return on ad spend and 11% more search conversions. There’s also a new metric, Data Strength Uplift, to show how much value your data is actually adding.
- Data Manager links directly with Analytics and DV360 now
- Advertisers saw 26% more return using the new integrations
- Enhanced conversions boost search conversions by 11%
- New API standardizes audience activation across ad platforms
- Data Strength Uplift Metric quantifies conversion lifts from data
Sources covering this
More in Big Tech
Nvidia agrees to acquire Hugging Face for $12.9 billion
Nvidia has agreed to acquire AI platform Hugging Face for $12.9 billion, marking one of its largest deals to date. Hugging Face is a widely used online repository for open-source AI models and tools, serving over 18 million developers and more than 200,000 companies. Both firms stated the platform will remain open, and users will not be required to use Nvidia’s hardware or services. The deal follows significant recent security incidents involving AI models on Hugging Face.
Snapchat adds in-app event planning features
Snapchat has rolled out 'Plans,' a set of new tools that let users create, send, and manage event invitations without leaving the app. You can invite up to 200 friends, track RSVPs, and get automated reminders before events. Each invitation goes out in a direct chat, and a new 'My Plans' tab helps you keep tabs on everything you’ve scheduled.
Apple unveils foldable iPhone and new CEO Wednesday
Apple plans to announce its first foldable iPhone at an event this Wednesday, September 9, at 10 a.m. Pacific. The company is also expected to show the iPhone 18 Pro line, new Apple Watches, and updated AirPods. It’s the first launch event with John Ternus as CEO, replacing Tim Cook, who’ll stay on as Executive Chair. Ternus told staff the upcoming launch will be “phenomenal.”
Apple raises iPhone prices by $100 across current models
Apple has bumped up the prices of its entire current iPhone lineup by $100. The iPhone 17 now starts at $899, the iPhone Air begins at $1,099, the iPhone 17e is $699, and the iPhone 16 moves to $799. This is happening alongside the launch of pricier iPhone 18 Pro models. Apple says supply chain costs for memory and storage are driving the price increases.