KeyBanc warns iPhone 18 event may hurt Apple stock
KeyBanc Capital Markets thinks Apple’s September 9 iPhone event could be bad for the stock. The analyst expects higher iPhone 18 Pro prices—$1,249 for the Pro, $1,399 for the Pro Max, and $2,199 for the foldable iPhone Ultra. KeyBanc forecasts fewer overall iPhone 18 units sold, mainly because of no new base model in this cycle, and says rising prices could weigh on demand and margins.
- iPhone 18 Pro prices may jump by $150-$200
- Foldable iPhone Ultra could start at $2,199
- No new base iPhone 18 model this cycle
- KeyBanc predicts iPhone sales down to 80 million units
- Apple shares have dipped after past iPhone events
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