McDonald’s adds third-party ads to some drive-thru menus
McDonald’s is testing ads from other brands on its drive-thru digital menu boards, starting after you’ve placed your order. The pilot, launched last month, covers about 450 company-owned U.S. locations. Part of a new advertising business, McDonald’s Media Network, the plan is to eventually serve ads across its app and digital screens in restaurants. The company says this could become a $1 billion business.
- Pilot covers 450 U.S. company-owned locations
- Ads show up after order placement, not before
- Initial test limited to drive-thru menu boards
- Long-term plan targets nearly all digital screens
- McDonald’s sees $1 billion in potential revenue
Sources covering this
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