Samsung foldables up 30% as Apple prepares to enter market
Samsung says sales of its latest foldable phones rose 30% from last year, even though the devices cost more. Samsung credits a wave of new customers—often people switching from other brands—for the growth. At the same time, analysts forecast Apple’s upcoming foldable iPhone will rapidly reach 25% of the global foldable market, potentially making Apple a leading player soon after launch. Samsung currently leads the space.
- Samsung's foldables grew 30% year over year
- A quarter of new foldable buyers switch from rivals
- Apple expected to reach 25% foldable market share fast
- Sector predicted to exceed 100 million units worldwide this year
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