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Steve Wozniak opens official merch shop

Steve Wozniak, Apple's co-founder, has opened an official online store selling his own branded merchandise. At launch, the shop offers T-shirts, hoodies, mouse mats, mugs, and, in a twist, a Chardonnay described in detail for its fruit and honey notes. Wozniak announced the launch on X (formerly Twitter), saying he hopes the products bring some fun to fans.

Why it mattersFounders rarely launch personal merch, especially with offerings as eclectic as wine. Wozniak's unusual brand extension stands out in a market saturated with tech memorabilia.

Sources covering this

Daring FireballHeadline onlyWoz Launches Merch Store9:38 PM9to5MacA Woz merch store is the most surprising launch this month12:49 PM

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