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Xbox forms XP division for movies, merchandise, and events

Xbox has launched XP, a new division dedicated to turning its video game franchises into movies, TV series, merchandise, live events, and theme park attractions. The company said XP unifies its entertainment, licensing, live experiences, and brand partnerships under one banner. XP will be led by Kayleen Walters, an executive producer for the Minecraft movie, while Mojang, the Minecraft studio, gets a new chief executive. The move follows revenue declines and aims to extend Xbox’s brands beyond gaming.

Why it mattersThis restructuring signals Xbox’s intention to compete as an entertainment brand beyond traditional gaming. Expanding into movies, television, and live events could help offset falling game revenues and reach wider audiences.

Sources covering this

Windows CentralXbox launches Division XP for movies, TV, merch, and theme parks11:59 AM →WccftechXbox Debuts XP, a New Division to Take Its Franchises Beyond Games, as Mojang Gets a New CEO12:30 PM →TechPowerUpXbox Launches "XP" Division for TV Film, Movies, and Theme Parks1:07 PM →GizmodoXbox Launches New Division to Turn Its Games Into Movies, TV Shows, and Toys5:55 PM →CNETNew Xbox Division XP Will Adapt More Video Games for Movies and TV9:25 PM →

How it unfolded

  • Windows Central Xbox launches Division XP for movies, TV, merch, and theme parks
  • Wccftech Xbox Debuts XP, a New Division to Take Its Franchises Beyond Games, as Mojang Gets a New CEO
  • TechPowerUp Xbox Launches "XP" Division for TV Film, Movies, and Theme Parks
  • Gizmodo Xbox Launches New Division to Turn Its Games Into Movies, TV Shows, and Toys
  • CNET New Xbox Division XP Will Adapt More Video Games for Movies and TV

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