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YouTube adds AI-powered custom recommendation feeds

YouTube's adding a new feature that lets you create your own video recommendation feeds using AI. You type what kind of videos you want—like "podcasts for my commute"—in plain language, and Google’s Gemini AI builds a personalized feed pinned to your homepage. You can switch between these and the usual recommendations, edit prompts any time, and make as many feeds as you want. The rollout starts next month.

Why it mattersChoice on social platforms is usually an illusion; this actually lets you shape what you see. If you’re overwhelmed by the usual YouTube firehose, you now get control—at least over a slice.

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TechCrunchYouTube will let you build your own algorithm with AI2:30 PMGizmodoYouTube Will Now Let You Customize Your Algorithm Using AI8:10 PM

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