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CFOs Take Bigger Role in AI as Revenue Models Multiply

Nearly three-quarters of CFOs say their job now includes managing how their companies adopt AI, according to a Salesforce survey of 865 finance leaders. More complex revenue streams and additional sales channels are making the work tougher, so finance chiefs are using AI to streamline operations. Most who’ve adopted it report a return, but concerns about security and cost are slowing wider rollout.

Why it mattersFinance leaders' growing influence over AI decisions means adoption isn’t just an IT matter—budget, risk, and accountability questions now land squarely with the CFO. This shifts how companies weigh and manage new technology.

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SalesforcePrimaryNew Research: CFOs Turn to AI and Agents to Tame Growing Revenue Complexity1:00 PM
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