Databricks triples marketing’s data usage with Marge AI
Databricks says its marketing team now relies on data three times more often, thanks to Marge, its homegrown AI assistant. Marketers use Marge to ask plain-English questions about campaigns and get quick, trusted answers. Databricks reports over 85% of its marketing staff regularly use Marge, with usage up 50% each quarter. The tool, built atop Databricks’ unified data platform, answers 800+ questions monthly and has reduced flagged mistakes by a quarter.
- Marketers use data 3x more than before Marge
- Over 85% of staff use the AI assistant
- Usage jumped 50% quarter over quarter
- 800+ marketing questions answered per month
- Flagged wrong answers down 25%
Sources covering this
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