Enterprise AI investments yield little impact, MIT report finds

A 2025 MIT Media Lab report found that despite $30–$40 billion poured into enterprise generative AI projects, only about 5% of pilot programs delivered substantial business value. The issue isn’t access to technology—companies typically use the same models—but rather a lack of skilled people able to direct and govern these AI systems. The gap highlights challenges in moving from experimentation to real business results.

• MIT sees $30–$40B spent on enterprise AI pilots
• Only about 5% of pilots deliver clear business value
• Companies often use the same AI tech as leaders
• Most lack skilled staff to guide and evaluate AI
• The gap is now called the 'GenAI Divide'