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Penn State uses AI agents to cut enrollment workload

Penn State University says it used a Salesforce-powered AI agent to handle student enrollment questions, saving staff 197 hours during peak demand. The change led to a 79% drop in issues that needed human help; staff now focus on more complex student needs. Penn State had to unify data from 55 record systems before AI could work reliably. The school serves over 87,000 students.

Why it mattersPenn State shows large universities can use AI agents to handle routine requests at scale, freeing up staff. The caveat: AI only works once messy campus data is unified.

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SalesforcePrimaryHow Higher Ed Is Putting AI Agents to Work5:00 PM
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