Retailers embrace social commerce, cautiously eye AI-powered shopping
Retailers are leaning into selling on social media, but they're less sure about letting AI handle complete shopping experiences, known as Agentic Commerce. Companies like De’Longhi and Life360 say most of the headache is actually in retraining staff, setting consistent AI processes, and adapting to how shoppers now discover and buy products. Social shopping is already showing results—brands see real data proving its impact this year.
- Retailers prioritize social media-based selling in 2024
- Agentic (AI-driven) commerce adoption is more tentative
- Change management is a major challenge for established businesses
- Life360 and De'Longhi set shared AI process standards internally
- Social commerce now drives measurable sales across product types
Sources covering this
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