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The AA standardizes workflow with Atlassian tools

The AA, best known for roadside assistance in the UK, just wrapped the first phase of an overhaul to unify how its teams work using Atlassian’s cloud-based tools—Jira, Confluence, Loom, and Rovo. Now 1,600 engineers are working on the same platform, linking individual projects to company-wide goals. Instead of scattered tools and language, everyone’s troubleshooting and planning in one system.

Why it mattersUnifying on a single software suite means faster, clearer collaboration and makes it easier to adapt to business changes. That’s a real challenge for large, established organizations with legacy processes and tools—and crucial for staying competitive.

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diginomicaTeam '26 Europe - the AA takes a steer from Atlassian to drive teamwork6:01 PM →
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