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Apple's iPhone Duo foldable phone starts at $2,000

Apple will call its first foldable phone the iPhone Duo, not the previously rumored iPhone Ultra, according to Bloomberg’s Mark Gurman. Pricing begins at $2,000 for a 256GB model, with premium versions reaching $3,000. Apple reportedly accepted higher costs due to memory parts shortages but chose not to start even higher, as earlier rumors suggested. The iPhone Duo could launch as early as October, in white or dark blue.

Why it mattersApple’s pricing and timing show it’s serious about the foldable phone market, despite cost challenges. A $2,000 starting price is aggressive for Apple and signals expectations of real demand.

Sources covering this

AppleInsiderHeadline onlyRumor says foldable is iPhone Duo, gets Apple Pencil, & starts at $2,0004:35 AM →MacRumorsFoldable iPhone Duo Will Start at $2,000, Won't Launch Until at Least October4:45 AM →The VergeHeadline onlyApple’s foldable ‘iPhone Duo’ will reportedly start at $2,0005:26 AM →Tom's GuideHeadline onlyiPhone Duo is Apple's first foldable — $2,000 price, release date 'as early as October'5:40 AM →

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