Apple sets iPhone Ultra price near $2,199
Apple is expected to announce its first foldable phone, the iPhone Ultra, with a starting price reportedly set at $2,199. That’s up from Apple’s earlier $1,999 goal, pushed higher by component shortages. Larger storage options could hit $3,000. Tim Cook took an unusually hands-on approach with this product after seeing foldables in Asia, according to people involved.
- Foldable iPhone in development since 2016
- Tim Cook was key in pushing foldable forward
- Original price target was $1,999, now $2,199
- Some versions may approach $3,000
- Device expected to be announced tomorrow
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