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AI startup TODAY raises €2.8M for advisor platform

AI startup TODAY just raised €2.8 million in seed funding to grow its automation platform for financial and insurance advisors. TODAY's tools use AI agents to transcribe meetings, automate paperwork, give sales feedback, and even answer calls—aiming to cut administrative work, boost advisor revenue, and pull insights from client conversations. Over 3,500 advisors in Germany, Austria, and Switzerland already use the system. The new funds will help expand across the region and deepen the platform's capabilities.

Why it mattersFinancial advisors are under pressure to work faster and more compliantly, but legacy tools don't help much. TODAY's AI-based approach offers a way to scale operations and free up time for client relationships, not paperwork.

Sources covering this

EU-StartupsHeadline onlyCopenhagen’s TODAY raises €2.8 million to bring compliant AI agents to financial and insurance advisors6:22 AM →Tech.euTODAY lands €2.8M to scale its AI platform for financial advisors7:59 AM →

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