Firi raises $3 million to expand quick beauty deliveries
Firi, a Gurugram-based startup delivering beauty products in as little as nine minutes, just raised $3 million in seed funding led by 360 One Asset. The company, started by two former Uber India execs, uses AI to sift through millions of online reviews to select about 3,000 high-repeat beauty items out of hundreds of thousands globally. The money will fund new product lines and more dark stores in Gurugram.
- $3M seed round led by 360 One Asset
- Backing from Better Capital, Kunal Shah, and others
- Nine-minute delivery in parts of Gurugram
- AI analyzes reviews to curate selection
- Expanding into makeup and fragrances
Sources covering this
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