Nat Habit raises $14.7M for offline retail push
Nat Habit, an Indian personal care startup, has secured ₹142 crore ($14.7 million) in Series C funding led by Trident Growth Partners. With the new capital, the company plans to expand its products into 200,000 stores over three years, broaden its customer base beyond higher-income buyers, and launch categories like sunscreens and serums. Nat Habit also aims to grow its manufacturing and team.
Why it mattersThis is a sizable bet on more affordable, plant-based personal care products reaching a wider swath of Indian consumers. The industry is seeing a wave of funding as brands race to offline retail and new categories.
- Series C round led by Trident Growth Partners
- Funds support store expansion from 20,000 to 200,000 locations
- New products planned: sunscreens, serums
- Targeting broader, lower-income consumer segments
- Investors include Bertelsmann and Physis Capital
Sources covering this
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