Amazon's AI-generated shopper profiles spark online reactions
Amazon's new "About You" profile feature—an AI-generated summary based on your shopping and Alexa activity—has gone viral as shoppers share surprisingly personal or odd conclusions it draws. The tool, live since May, offers users a window into how Amazon's algorithms piece together preferences. You can view, edit, or delete these AI-driven observations, some of which have struck users as invasive or unintentionally funny.
- Launched in May for shopping personalization
- Profiles pull from purchases and Alexa activity
- Users can correct or remove AI-generated details
- Tool is trending with mixed social media responses
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