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ChatGPT adds virtual try-on shopping tools

OpenAI has released two shopping features for ChatGPT: virtual try-on and product favoriting. Users can now submit a photo of themselves—either a face shot or whole body—and see a generated preview wearing a chosen clothing item or accessory. The system works with both recommended products and images users upload. There’s also a new way to bookmark clothing finds in a personal library for later. Everything runs on OpenAI’s ChatGPT Images 2.5 model.

Why it mattersVirtual try-on could make online shopping less of a gamble—and may push ChatGPT further into a space dominated by Google and Pinterest. AI-generated previews might help reduce returns and increase consumer confidence.

Sources covering this

TechCrunchChatGPT can now virtually try on clothes for you7:21 PM →Tom's GuideYou can now virtually try on clothes with ChatGPT before you buy them — here’s how it works3:49 PM →

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