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Google Arts & Culture helps build AI-powered metaverse sculpture

Google Arts & Culture collaborated on an interactive art installation at Frieze London—a huge spider-shaped sculpture and multiplayer video game hybrid by artist Theo Triantafyllidis. The team used Gemini, Google's AI model, to help design the game's characters and world, blending physical sculpture with a shared virtual environment. The piece encourages cooperation, both on the installation and inside its digital world, running publicly October 14-18.

Why it mattersThis project shows how AI tools like Gemini are increasingly being used to co-create artistic experiences that merge digital games with real-world installations. The collaboration blurs the boundary between public art and interactive tech, making digital artistry more tangible.

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