Irish companies use Google Gemini Enterprise for AI upgrades
Irish organizations—including Ryanair and Smyths Toys—are rolling out Google’s Gemini Enterprise to automate more of their operations. Ryanair is using the AI tools to streamline crew logistics and improve decision-making for its 35,000 staff. Smyths Toys launched an AI assistant that now handles over 60% of online queries, slashing their holiday season email crunch. Google says its cloud and AI services directly added about €10 billion to Ireland’s GDP in 2025.
- Ryanair adopted Gemini to manage crew operations and staff collaboration
- Smyths Toys' AI agent resolves most customer inquiries online
- Google estimates €10B impact on Irish GDP from its AI and cloud
- Gemini enables natural language analysis and conversational agents
- Ireland aiming for leadership in European digital strategy
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