Kroger expands AI to bridge digital and physical shopping
Kroger is ramping up its use of AI to make shopping smoother, aiming to erase the gap between its online and in-store experience. The grocer recently rolled out an AI assistant for both employees and shoppers, and plans to build on its deep customer data to further personalize and streamline operations. Kroger says its approach emphasizes both control over its own data and flexibility to partner with outside AI providers.
- Launched AI assistants for employees and shoppers in 2023
- Focuses on removing friction between digital and physical stores
- Plans to keep AI tied to customer value and trust
- Leverages over 20 years of internal customer data science
- Seeks to combine proprietary and third-party AI models
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