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OpenAI trials visual ads in ChatGPT's image generator

OpenAI will start testing visual ads in ChatGPT this month, showing paid product images while users generate AI images. The initial trial is limited to U.S. users and a select group of advertisers. These ads, which stay separate from the images you generate, will be clearly labeled and won't influence ChatGPT's responses. OpenAI is adding conversion tracking tools but says ad partners won't access your private chats.

Why it mattersThis is OpenAI's first move to build a significant ads business inside ChatGPT, aiming to monetize its vast user base beyond subscriptions. The shift means ChatGPT users will see more advertising, with new privacy and content-safety measures being put to the test.

Sources covering this

OpenAIPrimaryHeadline onlyBuilding advertising for the way people use AI10:00 AM →BleepingComputerOpenAI will show visual ads in ChatGPT while you generate images10:28 AM →TechCrunchHeadline onlyOpenAI launches visual ads that appear alongside image generation results3:14 PM →The RegisterHeadline onlyOpenAI to flood your eyeballs with visual ads3:54 PM →9to5GoogleHeadline onlyChatGPT is adding new ads5:15 PM →

How it unfolded

  • OpenAI Building advertising for the way people use AI
  • BleepingComputer OpenAI will show visual ads in ChatGPT while you generate images
  • TechCrunch OpenAI launches visual ads that appear alongside image generation results
  • The Register OpenAI to flood your eyeballs with visual ads
  • 9to5Google ChatGPT is adding new ads

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