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Salesforce deploys Fin support AI in its help portal

Salesforce has rolled out Fin, the AI support system from its recent $3.6 billion acquisition, onto its main customer help portal. The deployment happened in just 16 days and is now handling cases among the portal’s 60 million yearly visits. Salesforce is using the rollout to spot weaknesses quickly and adapt the tech, drawing lessons both for its own operations and future customer deployments.

Why it mattersSalesforce is using its own AI purchase to see what actually works at scale before selling it more widely. That makes their next AI pitch less hypothetical, and surfaces real-world problems faster.

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diginomicaAgentic dog food on the menu - how Salesforce has built Fin into its own support activities and what customer learnings have emerged9:52 AM →

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