Amazon adds in-scene shopping to Prime Video
Amazon rolled out new features on Prime Video that let you shop for clothes and products you see while watching shows and movies. Now, when you pause or use the new Shop tab on X-Ray or open the Amazon Shopping app while watching, you’ll get recommendations related to what's on screen. The 'Shop the Scene' feature uses image recognition to suggest similar items, and it’s live for over 600 titles. 'Shop the Show' now covers more than 8,000 titles.
- Shop the Scene live in the U.S. on iOS and Android
- Works with over 600 Prime Video titles
- Shop the Show expands to over 8,000 titles
- In-app visual search suggests similar, not always exact, products
- X-Ray integration brings shopping closer to pause menu
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