Amazon opens ChatGPT ad buying to its advertisers
Amazon is letting brands that advertise on its own platform buy ad space in ChatGPT, through a new partnership with OpenAI. The pilot starts in the U.S., with ads showing up as text or images beneath chatbot answers. Amazon will handle the campaign setup, but OpenAI will decide where and when the ads appear. Payment options include paying per click or per thousand views.
- U.S. pilot lets Amazon advertisers access ChatGPT ads
- Ads set up through Amazon DSP, not OpenAI directly
- OpenAI controls when and where ads are shown
- Text and image ads display below ChatGPT responses
- Ads are labeled as sponsored, not blended into answers
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