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Apple executives now posting exclusively on X

Multiple Apple executives, including recent CEO appointee John Ternus, have limited their public social posts to X (formerly Twitter), with product teasers and company updates appearing only on that platform. Apple's Greg Joswiak has followed the same pattern. This focus comes despite the presence of rival platforms like Threads, Bluesky, and Mastodon, where their activity is minimal or absent.

Why it mattersApple's choice to share news and announcements solely through X gives the platform continued prominence for technology industry updates. This limits visibility for users who favor alternative social networks.

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Daring Fireball★ X Once Again Marks the Spot9:05 PM →

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