Indian festive e-commerce sales hit Rs 24,000 crore in two days

Indian e-commerce platforms reportedly sold Rs 24,000 crore worth of goods in just the first two days of festive sales, according to Redseer. Mobile phones led the pack, accounting for nearly 40% of sales, while electronics and fashion also posted strong growth. The surge included around 8-9 crore orders, with about two-thirds of shoppers coming from smaller cities and rural areas. Amazon, Flipkart, Meesho, and Ajio all participated.

• Rs 24,000 crore in sales in two days
• Mobile phones made up nearly 40% of spend
• 8-9 crore orders placed across platforms
• Most shoppers came from smaller cities and rural towns
• Electronics and fashion categories showed double-digit growth