Apple hits 22% smartphone share as global shipments fall
Apple claimed 22% of global smartphone shipments in Q3—a first for any third quarter—while the entire market dropped 20% from last year, thanks to pricey components and shrinking demand. Samsung kept a slim lead at 23%. Xiaomi, OPPO, and vivo all lost ground. Apple’s growth came even as it shipped fewer iPhones overall, buoyed by strong iPhone 18 Pro sales in China and India.
- Global smartphone market fell 20% year over year
- Apple reached 22% share, a Q3 record for them
- Samsung led with 23% market share
- Other major brands lost shipment share
- Component shortages and prices drove industry decline
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