Apple TV starts licensing international series

Apple TV has bought global streaming rights to 'Dustfall,' an Australian crime series, marking the second time in quick succession it’s licensed an existing show rather than commissioning an original. This departure from Apple TV’s originals-only strategy follows a similar deal for 'Small Prophets,' a British comedy. Apple is still focused on originals but is starting to pad its catalog with select third-party content.

• Apple TV acquires rights to Australian series 'Dustfall'
• 'Dustfall' joins British series 'Small Prophets' as new licensed content
• Both series originated outside the U.S. and air locally before streaming on Apple
• Apple's shift moves away from pure originals toward selective licensing
• Apple TV remains $14.99/month, with a bundle discount available