Databricks launches Lakeflow Connect for marketing data
Databricks has released Lakeflow Connect, a service that automatically pulls marketing and customer data from dozens of tools—like Google Ads, Salesforce, and HubSpot—directly into the Databricks Platform. You set up these connections without coding, and all the data lands in unified, well-managed tables. Databricks says this cuts out the usual hassle of building and maintaining clunky custom pipelines.
- Handles data from ad, analytics, CRM, and support tools
- Setup is point-and-click or via API
- No infrastructure to manage or scale
- Data lands as managed tables in Unity Catalog
- Supports automated workflows with CI/CD integration
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