Firefox teams up with Berlin’s Uber Arena for Fast Lane access
Firefox is partnering with Berlin’s Uber Arena and Uber Eats Music Hall to offer event-goers a perk: if you’ve got Firefox on your phone, you can skip the main entrance queue using a dedicated “Firefox Fast Lane.” The promo starts in October. To lure more downloads, the lane will have a QR code for installing the browser on the spot. It’s the first time Firefox has done this kind of real-world venue partnership.
- Firefox partners with Uber Arena and adjacent venues
- Dedicated Fast Lane entrance for Firefox mobile users
- Starts October at major Berlin events
- On-site QR lets visitors install Firefox instantly
- A first-ever move for Firefox in real-world venues
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