Google's test payments to publishers for AI content face criticism
Google is piloting a program to pay about 100 digital publishers when their material is used in AI-generated search responses. Publishers report that earnings are inconsistent, with most receiving minimal amounts compared to advertising revenue, and some unclear on how payments are calculated. The initiative covers both small sites and large publishers, but some say the process is confusing and the compensation inadequate.
- Google is piloting payments to around 100 digital publishers
- Most publishers receive much less than from ads
- Payment calculations remain opaque to participants
- Some niche-interest content earns relatively more
- Regulators in the UK and EU are reviewing Google's practices
Sources covering this
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