Instagram chief pushes back on unsorted feeds
Instagram boss Adam Mosseri argued that switching to a purely chronological feed makes Instagram worse for most people. In press briefings in Australia—where lawmakers are trying to give users an opt-out from algorithm-driven feeds—Mosseri said chronological order means more posts from brands and companies, and less from friends. He claims engagement dropped by up to 50% during previous tests. Right now, users can switch to a chronological feed, but the algorithmic version is still the default.
- Mosseri says chronological order floods users with brand posts
- He claims user engagement dropped by 50% on that setting
- Australia wants platforms to let users ditch algorithmic feeds
- Instagram users can sort chronologically, but not by default
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