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Meta expands AI tools to detect child exploitation ads

Meta has introduced new large language model-driven AI tools to improve detection of child sexual exploitation (CSE) material in ads across its platforms. The company says recent changes address how some ads covertly direct people to illegal content off-platform, using improved link analysis and automated content review. These updates build on ongoing efforts to proactively identify and remove predatory networks and block related ads, accounts, and links.

Why it mattersOnline predators increasingly use deceptive ads to evade detection and target children. Stronger AI tools can help platforms more effectively disrupt these networks and prevent child exploitation both on and off Meta's services.

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MetaPrimaryMeasures We’ve Put in Place to Fight Child Exploitation1:03 PM →
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