Samsung runs iPhone-to-Galaxy therapy ads with reality stars
Samsung has rolled out a new campaign using reality TV stars and a celebrity therapist to poke fun at the stress of switching from iPhone to Samsung’s foldable phones. The ads set phone switching as a kind of couples therapy, featuring faces from The Traitors, Love Island, and ex-NFL players. Samsung highlights its updated transfer process and features like iMessage-like texting and easier data moves. The Fold 8 is currently listed at $1,599.
- Ads styled as therapy for iPhone switchers
- Features Dr. Orna Guralnik and reality TV cast
- Focus on easier data transfer, chat features
- Campaign spotlights Galaxy Z Fold 8, priced at $1,599
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