Steam to Replace Curated Deals with Personalized Game Offers
Valve is updating Steam's storefront to swap the manually curated Discounts & Events section for personalized game recommendations. This change means you'll see deals tailored to your interests, rather than a single set of promotions picked by Valve or game studios. Valve claims internal trials showed players discovered ten times more games compared to the old setup. The switch aims to boost both sales and player engagement.
- Valve to drop calendar-based featured deals
- Personalized deals powered by Steam's recommendation tech
- Internal tests showed 10x more games surfaced to users
- Manual curation replaced by dynamic selection
- Full rollout coming in early 2027
Sources covering this
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